Parashat Ekev Approaching Elul: A Call to Introspection and Action

As we prepare to usher in Rosh Chodesh Elul, I feel a deep urge to share words of inspiration—despite the hour and despite the chaos of just returning to Yerushalayim Ir HaKodesh. Elul is not just another month on the calendar; it's a season of soul-searching, a time when we begin the journey of teshuvah (repentance), renewal, and reconnection with Hashem.

The Cry of Elul: A Wake-Up Call for the Soul

Elul marks the beginning of the 40-day period leading to Yom Kippur, and in generations past, elderly women in the ezras nashim would cry as Rosh Chodesh Elul approached. Why? Because it’s a time of profound accountability. As we reflect on the tragedies of the past year, we ask ourselves:Could I have done more? Could I have made a difference?

This message is dedicated to the memory of my grandmother, Chava bas Avishmeier, a righteous woman who devoted her life to others. May her merit inspire us to act with greater purpose this Elul.

Hashem Has Not Forgotten Us

We are now in the middle of the Shivah D’Nechamta—the seven Haftarot of comfort after Tisha B’Av. This week’s Haftorah reminds us:

"Va’tomer Tzion, azavani Hashem…""Zion said, ‘Hashem has forsaken me.’”

But Hashem responds with eternal love:

"Ha’tishkach isha ulah…""Can a woman forget her baby?"

Hashem will never forget us. Even when His presence is hidden—hester panim—His love and care remain. "Ki nicham Hashem Tzion" – Hashem will comfort Zion. We must hold on to that promise.

Begin with the “Heel” – Small Mitzvot, Big Impact

As we ask how to prepare ourselves for Rosh Hashanah, the answer is found in this week’s Parashat Eikev:

"V’haya eikev tishme’un…” – "Because you will listen..."

Rashi explains that "eikev" refers to the heel—the seemingly “small” mitzvot that people often trample on or disregard. These are the mitzvot that can transform us most powerfully when done with kavanah (intention) and sincerity.

Practical Elul Preparation:

• Say brachos slowly, with awareness and gratitude.

• Bench (Birkat Hamazon) from a siddur and think about the miracles behind every bite.

• Prioritize mitzvot that are easily overlooked—whether it’s how you speak, how you daven, or how you greet someone.

Even small acts—done with heart—bring immense spiritual merit.

“Ani Yesheina V’Libi Eir” – I Am Asleep, but My Heart is Awake

Elul is a time when we awaken spiritually. The verse in Shir HaShirim reminds us that while we may feel tired, distracted, or even spiritually numb, our neshama (soul) remains awake.

Hashem’s eyes are upon us:

“Eina Hashem Elokecha bah mei’reishit ha’shanah v’ad acharit shanah”"Hashem’s eye is always upon it—from the beginning of the year until the end."

Even if we don’t know where to begin, Hashem invites us to take one small step. The beginning of the year is the time to be humbled, to reflect, and to ask:What can I do to draw closer to Hashem?

A True Story of Elul: The Power of Taking Action

I want to leave you with a powerful story that illustrates what it means to listen, to care, and to take initiative—hallmarks of true Elul preparation.

One of the Gedolei Yisrael once sought to know who his neighbor in Gan Eden would be. After praying, he was shown in a dream that it was a simple baker in a remote village. Confused, the Rav traveled to meet him.

Eventually, the baker shared his secret: Years ago, he heard a Jewish girl crying out as she was being taken by kidnappers. No one acted—but he did. He raised money, rescued her, raised her, and eventually married her to his son. That one act of courage and compassion changed countless lives.

That is Elul. Not grand gestures, but real, meaningful action. Listening. Responding. Doing what others won’t.

Listen. Wake Up. Take the First Step.

As Rosh Chodesh Elul approaches, Hashem calls out:

“Shim’u li” – “Listen to Me.”

Look up. Open your ears. Don’t wait for someone else to do it. Take the initiative. Start small. Start real. Start now.

May this Elul be one of growth, comfort, and renewed connection with Hashem. May we hear only besoros tovos, and may we merit a sweet, blessed, and meaningful year.